Choice Architecture
topic on 2 shows · 2 statements across 2 episodes
2 statements about Choice Architecture, every show
Do: Customers select the middle pricing tier 80 percent of the time
“We give them three options, and you can see everywhere you go from SaaS products to real products, People always give you three options, and 80% of the time they pick the one in the middle.”
Shankar: Environmental Choice Architecture Radically Outperforms Willpower and Cognitive Reframing
“No semantic shift is gonna be that powerful to eliminate the willpower issues. I know Angela Duckworth focuses a lot on this. So that we don't have to employ willpower, we should really focus on the way that we design our lives and the choice architecture of o…”