Category King
topic on 1 show · 2 statements across 1 episodes
2 statements about Category King, every show
Maples: Category Kings Capture 80% of Total Market Profits
“If you're the king of a category, you change the way a customer spends their money, which is ultimately why category king gets 80% of the profits.”
Maples: Category Kings Build Movements Beyond Employees and Customers
“Category kings are trying to create not just a company, but they're trying to create a movement. And they're trying to enlist people to their cause outside of even the employees of the company, and outside of even necessarily just the customers of the company.”