Case Study

“It's too easy to cook the books on like a case study, right? So the real validation comes from, you know, golf courses. We have no relationship with having that same success and then being able to demonstrate that that is a formula we can repeat elsewhere.”

“There is a lot of value sometimes out of the case study, but for me, the case study gets to what is your mindset and your thought process. It gets to the what and the how. And I don't know, like, I feel like I can get that out of talking to you for 45 minutes.”

“I'm a big believer in doing a little bit of homework or a case study type of thing. And it works at, I think fundamentally you should do it for all levels. People often think about it as like something that you do for potentially a more junior candidate.”

“You either pick something that, you know, is about a third company or you pick a problem at your company that's relatively new to you that you haven't worked out yet. And give them the context to see how they think about it.”

“Within the questioning, what I would do is I would actually counter and say, I think one of these experiments is much, much better. And these are the reasons to see if they actually have a strong point of view, to see if they're not scared to actually say, hey…”

“Interviews should be for both sides, right? If I feel like that case study is beneath me, that's a problem. That means I'm probably not a good fit for the job right now, and you should be hiring someone more junior, right?”