Case Studies
topic on 2 shows · 4 statements across 4 episodes
the Startup Ideas Podcast 
20VC
4 statements about Case Studies, every show
Isenberg: Founders should film high-production case studies and back them with ads
“Don't just create like articles, tweets, that sort of thing. I'm talking about like full on send a camera crew or go yourself and film these people and showcase that and then put paid spend around that as well.”
Candidate case studies should take at most one hour to complete
“It's very concise, and you know, it shouldn't take more than like an hour of someone's time.”
Roberge: Brand-name logo case studies drive sales far less than founders expect
“Not as much as people think. You know, like, they're always gonna say, just case studies in general. You throw a case study, well, that's a bank and I'm in healthcare. Okay. Well, here's one from healthcare. Well, that's in oncology and I'm a dermatologist. Ok…”