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Candy Industry

topic on 2 shows · 2 statements across 2 episodes

Acquired How I Built This

2 statements about Candy Industry, every show

ACQUIRED Insight
Established iconic candy brands are virtually impossible to kill
“I think the candy industry is much like the luxury industry in that once you have an established product and product brand, it is impossible to kill it. You just can't.”
David Rosenthal Dec 16, 2024 ▶ 3:25:54 Mars Inc. - The Chocolate Story (Audio) · Acquired
HOW I BUILT THIS Insight
Bosch: Candy requires physical retail distribution because it is an impulse purchase
“So, I always felt clear that e-com, I think for us, was going to be a surprise and delight, but that candy is an impulse purchase, and People are gonna wanna have a sweet tooth and pick up the bag in store.”
Tara Bosch Aug 5, 2024 ▶ 41:04 SmartSweets: Tara Bosch

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