Buy Box

topic on 3 shows · 3 statements across 3 episodes · said 9 times in 3 episodes since 2019

the a16z Podcast 5 the Neon Show 4 Startup Acquisition Stories

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the a16z Podcast 5the Neon Show 4

2023 5 mentions in 2 episodes 3 per episode
2019 4 mentions in 1 episode

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3 statements about Buy Box, every show

Simmons: Acquisition search took four to five months with bounded buy box
“So I would say when I was really, really in the game around that, you know, Properly bounded buy box probably only about four or five months maybe less.”
Zach Simmons Jan 27, 2026 ▶ 9:41 Why Clear Execution Made This Acquisition a Sure Thing
a16z Insight
Amazon uses the Buy Box to lock in top marketplace sellers
“What Amazon does is they offer the buy box, right? Once you earn into the buy box, you don't want to leave. And so you're incented to drive more sales to that channel.”
Deb Liu Apr 14, 2023 ▶ 7:14 Marketplace Breakout Strategies: Take Rates, Defensibility, Payments | Field Notes by Connie Chan
a16z Assertion Supported
Amazon sellers make virtually zero sales outside the Buy Box, notes Liu
“You basically get no sales if you're not in the buy box.”
Deb Liu Apr 12, 2023 ▶ 14:26 Marketplace Tactics: Metrics, Growth vs. Focus, Business Strategy | Field Notes by Connie Chan

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