Buttondown

product on 1 show · 8 statements across 1 episodes · said 15 times in 1 episodes since 2020

Top Founders 15

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Top Founders 15

2020 15 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

8 statements about Buttondown, every show

TOP FOUNDERS Assertion Not checkable as stated
Duke: Buttondown has roughly 250 to 260 paying customers
“So right now around 252 160 paying customers.”
Justin Duke Aug 23, 2020 ▶ 12:09 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
Duke: Product Hunt drives launch spikes but lacks long-tail traffic
“Product hunt is much more friendly in terms of letting people kind of glom on and being very sort of positive, like the community there in general is nicer, but it's the opposite of a long tail, right? Like you're not going to be able to bring it up in a lot o…”
Justin Duke Aug 23, 2020 ▶ 11:19 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
TOP FOUNDERS Assertion Not checkable as stated
Duke: Months-old Hacker News comments drive substantial Buttondown traffic
“And I still see a large proportion of my traffic coming from, you know, comments that I've made months ago on Hacker News, as long as the content is relevant and the tool itself is put into the discussion.”
Justin Duke Aug 23, 2020 ▶ 10:05 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
Duke: Hacker News launches are hit-or-miss 'lightning in a bottle'
“I think it's more lightning in a bottle. It's, there's been a plethora of people writing about, like, how to launch on all of these news platforms, and I do think a lot of it is very hit or miss. Like, sometimes you win the lottery.”
Justin Duke Aug 23, 2020 ▶ 9:34 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
TOP FOUNDERS Assertion Not checkable as stated
Duke: Buttondown's average customer pays $20 to $25 per month
“Around 20 to 25 bucks a month.”
Justin Duke Aug 23, 2020 ▶ 8:02 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
Duke: Mailchimp and ActiveCampaign leave casual bloggers and creators underserved
“And especially for some of the very marketing-heavy tools like ActiveCampaign, like MailChimp, these are designed for folks who are sending out, you know, e-commerce blasts to potentially tens of thousands of users, and that's a very important vertical to hand…”
Justin Duke Aug 23, 2020 ▶ 7:13 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
Duke: Engineers mistakenly assume they can build better software in a weekend
“One of the worst things an engineer can say to themselves is I bet I could build a better version of this in a weekend.”
Justin Duke Aug 23, 2020 ▶ 6:54 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
TOP FOUNDERS Disclosure
Duke: Two thirds of Buttondown revenue comes from flat SaaS tiers
“It's around two thirds comes from that flat SaaS revenue. The flat revenue is sort of the paywall for some of the premium features like custom domains, advanced analytics, that sort of thing. Whereas metered is purely based on volume. So only a third of button…”
Justin Duke Aug 23, 2020 ▶ 3:34 ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

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