Brian Mccanulty
other on 1 show · 6 statements across 1 episodes
6 statements about Brian Mccanulty, every show
McCanulty: AI builders are one to two years ahead of average users
“A lot of like builders and probably people like listening or watching a show like this, like we're like a year or two ahead of the average user, even if they're an entrepreneur, most cases, because there there's just such a quick advancement in how these thing…”
Product engineering now ships features faster than marketing teams can prepare
“The roles and responsibilities have flipped. It used to always be that like the marketing team is pushing the product, like, Hey, you guys gotta get this finished. We're trying to promote it. And now it's like the opposite. Now it's like, Hey guys, sorry, the …”
Creators should start with one-time pricing before moving to recurring subscriptions
“And for most creators, then what I think is better is to start with a one-time price, get really everything like dialed in and optimized and then decide like, okay, is this right to move into a subscription model in the future?”
Sticky software products must provide passive value merely by existing
“In every, every product you have to think about what are the things where you can be providing some kind of value for the product to just exist for the person and which will like make it more sticky for the user.”
Heights Platform customers are split evenly between novice and experienced creators
“I think it's like 50, 50 for us. So like half of the people have like maybe never sold online before. And half of the people have some kind of experience, either like as a full-time creator or doing something on the side.”
Time-bound challenges are ideal for activating knowledge business customers
“One of the best ways to do that, I think for people involved in some kind of knowledge business is with the online challenges. Online challenge, I would define as like some kind of A fixed calendar date online course experience that like people are going throu…”