Breakage

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TOP FOUNDERS Assertion Partly supported

Leeds: Overall Gift Card Industry Breakage Averages Roughly 4% to 5%

“I think, you know, the, if you kind of net it all out, there are, you know, probably four or five percent of the value of a gift card, you know, ultimately does not get used.”

David Leeds Jan 9, 2018 ▶ 4:24 899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

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Breakage

1 statements about Breakage, every show

Turn any episode into a week of clips.