Brand Spend
topic on 1 show · 1 statements across 1 episodes
1 statements about Brand Spend, every show
Davis: eBay cut brand search ads realizing organic traffic converted anyway
“They ultimately decided to cut almost all of their brand spend because they found that users were already going to find them through organic anyway. So they were just kind of Throwing money out the window. And it was really hard for competitors to get their ad…”