Brand Differentiation
topic on 1 show · 1 statements across 1 episodes
1 statements about Brand Differentiation, every show
Brand equity is difficult to underwrite in growth-stage startup investments
“We find at times in our stage of investing, it can be harder to underwrite, but it's something that we think about the company sort of continuing to build on over time. And the reason I say it's harder to underwrite at our stage is often still the channels tha…”