brand differentiation
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 24, 2017 by Laela Sturdy · across every show →
Everything said about brand differentiation, oldest first
Apr 24, 2017
Brand equity is difficult to underwrite in growth-stage startup investments
“We find at times in our stage of investing, it can be harder to underwrite, but it's something that we think about the company sort of continuing to build on over time. And the reason I say it's harder to underwrite at our stage is often still the channels tha…”