Bottom Up Enterprise

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Evans: Bottom-up sales only reach 5% of the enterprise market
“There was this whole story, kind of, 1015 years ago in the Valley, that like, Enterprise software will become grassroots. It'll be bottom up enterprise, bottom up sales. You won't have to go through the sales process. You won't go to CIO. You won't have to wai…”
Benedict Evans Jul 24, 2026 ▶ 9:24 Most people and companies aren't tool-builders

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