Book Packaging
topic on 1 show · 1 statements across 1 episodes
1 statements about Book Packaging, every show
Godin: Define media boundaries and constraints before creating content
“I always come up with
My media boundaries before I come up with the media content. And I learned that when I was a book packager, meaning I don't say I have a good idea. I'm going to make a book. I say, what are the constraints of books? How do I explore that?…”