book packaging
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Feb 23, 2021 by Seth Godin · across every show →
Everything said about book packaging, oldest first
Feb 23, 2021 positive
Godin: Define media boundaries and constraints before creating content
“I always come up with
My media boundaries before I come up with the media content. And I learned that when I was a book packager, meaning I don't say I have a good idea. I'm going to make a book. I say, what are the constraints of books? How do I explore that?…”