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Blue Oceans

topic on 1 show · 1 statements across 1 episodes

How I Built This

1 statements about Blue Oceans, every show

HOW I BUILT THIS Insight
Mauborgne: Successful Blue Ocean creators never outsource user research
“Most of the companies that create blue oceans, they never outsource their eyes. The power of directly observing, directly having conversations.”
Renée Mauborgne Apr 4, 2024 ▶ 25:59 Less competition, more creation with Renée Mauborgne

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