Blue Ocean Shift
product on 1 show · 1 statements across 1 episodes · said 4 times in 1 episodes since 2024
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How I Built This 4
2024 4 mentions in 1 episode
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Mauborgne: Established companies struggle more with Blue Ocean shifts due to loss aversion
“We see it as effective both in small companies and in large companies, and I would say for established companies, some of the old ways of thinking and humanness and the fear inside of it, overcoming that in an organization to make that shift is a little bit ha…”