BloomTrack
company on 1 show · 8 statements across 1 episodes · said 5 times in 1 episodes since 2022
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2022 5 mentions in 1 episode
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8 statements about BloomTrack, every show
Curate fully deprecated the acquired competitor's platform in just four months
“We migrated them, we moved them from their platform onto ours, and we deprecated their platform in four months.”
Despite the financial success, Curate will never acquire a direct competitor again
“Was it worth it? Yes. Would we do it again? No, right? Like, not in this particular situation. So a few things for a one-to-one competitor that really make it not something super attractive.”
BloomTrack's founders would have accepted just $20,000 for the acquisition
“Honestly, they would have taken 20,000 for the deal.”
Curate achieved nearly 200% NRR on its acquired competitor customer base
“We saw nearly 200% NRR on these.
We had one customer that went from 3000 to 30,000, right?
Like, two of our largest customers came from this, and so it was a really cool opportunity for us to be able to grow that customer base”
Group webinars beat one-on-one onboarding when migrating low-ACV software acquisitions
“Webinars are better than onboarding.
I literally went back to our post notes after the acquisition to prepare for this talk, and that was one thing.
They said, just do big webinars.
Like, don't go with each and every person and work through it.
These are small…”
Curate closed its micro-acquisition of a competitor in just three weeks
“Our legal said, yeah, we've never seen anybody close like in three weeks before it just takes a long time on this. And, you know, never tell a CEO, like, no one's ever done this before, because that's, like, a personal goal for you. And we did. We closed it in…”
Acquired competitor generated $120K in ARR but operated in the red
“They were in the red. They were making a 120,000, which is about a 10th of our size at the time.”
Competitor founder chose a flat $40K payout over a $60K earnout
“We ended up at 40,000. We actually gave them an option. We said, well, 60,000, and we'll do 20,000 up front, and then 40,000 if you if we have XYZ customers who stay on, or you could just do 40,000. And she's just like, I just want 40,000.”