Smith: Obsessing over early-stage metrics is just watching the scoreboard
“Cause I feel like at this stage, it's only watching the scoreboard during the game. The truth is, is that you're just trying your very hardest, no matter what the score is.”
Cladwell operates at just under $900,000 in ARR
“We're right under 900,000 ARR right now.”
Smith: SaaS business models are entirely acquisition, churn, and pricing
“There's, it's a simple equation. You have new users, churned users, price per user. That is our entire business model. And you have to, as a product person, you have to be jumping from each of those three continually for the life of the business.”
Smith: Startups cannot scientifically run price elasticity tests
“It's my opinion that elasticity tests, you really can't do it at our scale scientifically. And so really, I think that it's more of an art than a science.”
Cladwell targets a $10M valuation for its first priced round
“Yeah, as we've modeled it, it's probably, it's around ten million.”
Cladwell experiences a 5% monthly user churn rate
“Monthly churn is five percent of our users are leaving monthly.”
Cladwell projects reaching $1 million in revenue for 2016
“We're planning to hit a million this year.”
Cladwell generated over $100,000 in revenue in 2015
“In 2015, we made over a hundred grand.”
Smith: Every personal stylist is actually just a salesperson
“Every personal stylist out there is actually just a salesperson.”
Smith: Dropshipping and affiliates are 'shoveling nickels' with operational headaches
“Like, affiliates is shoveling nickels. I'd say drop shipping is shoveling nickels, and you have to deal with shipping problems.”
Cladwell issued capped convertible notes with 10% interest and zero discount
“10% interest rate, and no discount. They're capped notes.”
Smith: I would have bootstrapped Cladwell if I could do it over
“If I could do it over again, I would have started bootstrapping.”
Smith: A startup cannot effectively have two co-head leaders
“You can't really have two, two head leaders in a company.”
Cladwell raised $1.8M over two and a half years
“We've raised 1.8 million over the course of two and a half years.”
Cladwell spends $30,000 per month on marketing
“We're spending 30 K a month right now in marketing.”
Cladwell's average customer acquisition cost is $17
“Yeah, so our CAC is on average about 17 bucks.”
Cladwell has reached 11,500 monthly paying subscribers
“So we have over 10,000 people. That's like 11,500 people paying us now monthly.”
Cladwell launched for men, but women now make up 60% of users
“The reason for that is we actually launched as a men's business, and so we launched our women's business on a whim last fall, just to see what would happen, and women right now are 60% of our business, so that, it's grown really fast based on women, so we're k…”