Behavioral Data
topic on 3 shows · 4 statements across 3 episodes
Latent Space 
Lenny's Podcast 
the MAD Podcast
4 statements about Behavioral Data, every show
Park: Real decision stakes distinguish behavioral data from attitudinal data
“What makes the difference between what is attitudinal versus behavioral is if the stake in your decision is real. That's ultimately what makes it behavioral.”
Early-stage startups must invest in behavioral data tracking to define activation
“But the reason I say invest early here is that to remember that it also takes time to accrue enough data that you can learn about and make some key decisions around retention, for example, or so that you have enough data to run regressions on, be able to infor…”
Alex Dean: Sentence-like syntax makes behavioral data highly predictive for ML
“If you describe behavior, human behavior in that way, you get to very, very granular descriptions of what's happened in the past, and those are highly, highly predictive for machine learning.”
Alex Dean: Behavioral data predicts form fraud better than demographic data
“If you're filling out a form fraudulently, actually, your behaviors are super different from if you're filling it out genuinely. So like, you know, a fraudster will probably copy-paste their name into a box. It's not really their name. And so that signal's bee…”