Bedding Industry
topic on 2 shows · 2 statements across 2 episodes
2 statements about Bedding Industry, every show
Rich Fulop: Bedding industry marketing historically ignored male customers
“A key piece actually was also was I wanted something that was gender neutral because I felt like every presentation and photography and marketing only spoke to a female customer and I felt very underserved. So I really wanted to position this where it was acce…”
DTC mattress sales accounted for 20 percent of $15B market
“You know, the betting industry is a fifteen billion dollar industry, and right now about 20% of it. Is in the, what I'll call the segment, this offline, either startups or other off, other circumstances where consumers are buying products today, buying mattres…”