BANT

topic on 2 shows · 4 statements across 3 episodes

Lenny's Podcast Top Founders

4 statements about BANT, every show

Abel: Explicitly asking BANT questions commoditizes enterprise sellers
“The fastest way to commoditize yourself is to go into some sales script, like budget authority, need timing, like that should be in the back of your brain. You never actually ask those questions.”
Jen Abel Aug 23, 2026 ▶ 26:52 84 minutes of enterprise sales alpha | Jen Abel
Burns: Any sales methodology is better than none to evaluate deal risk
“It doesn't matter what your sales methodology is. Just roll one out. Right? Which is absolutely true. And i'll show you mine. But if it's, i'm not a huge fan of bant. I think it's a little bit simplistic. But, you know, use bant. It's better than nothing. Righ…”
Michael Burns Mar 26, 2024 ▶ 12:24 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Burns: Inventing new sales acronyms forces reps to engage critical thinking
“The reason that I roll this out is because it's a different acronym, and it forces people to learn different words, and therefore engages their critical thinking skills, right? If they use Medpick at their old company, and the adoption was poor, they're going …”
Michael Burns Mar 26, 2024 ▶ 13:58 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter
Rolling out any sales methodology is better than having no framework
“It doesn't matter what your sales methodology is, just roll one out, right? Which is absolutely true. And I'll show you mine. But if it's, I'm not a huge fan of band. Bant. I think it's a little bit simplistic. But, you know, use band. Bant. It's better than n…”
Michael Burns Dec 21, 2023 ▶ 12:21 How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

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