Banner Ads
topic on 1 show · 2 statements across 2 episodes
2 statements about Banner Ads, every show
Dixon: Traditional ad tech and banner ads will mostly go away
“Like this ad tech industry, unfortunately, I, you know, I think will mostly go away. Banner ads, et cetera. It will be Google. It will be things in streams.”
Dixon: The banner ad business model is non-viable and will collapse
“The decline of that very bad business model is going to Accelerate on mobile, because on mobile you simply can't fit all that stuff. It's a terrible, it's even a worse experience. I would wager, when you look at the click-through rates on mobile banner ads, it…”