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banner ads

2 statements across 2 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Jan 2, 2019 by Chris Dixon · across every show →

Everything said about banner ads, oldest first

Jan 2, 2019 bearish
Prediction Not checkable as stated
Dixon: The banner ad business model is non-viable and will collapse
“The decline of that very bad business model is going to Accelerate on mobile, because on mobile you simply can't fit all that stuff. It's a terrible, it's even a worse experience. I would wager, when you look at the click-through rates on mobile banner ads, it…”
Chris Dixon Jan 2, 2019 ▶ 19:09 a16z Podcast | For Buzzfeed Sharing is the Metric that Matters
Jan 2, 2019 bearish
Prediction Not checkable as stated
Dixon: Traditional ad tech and banner ads will mostly go away
“Like this ad tech industry, unfortunately, I, you know, I think will mostly go away. Banner ads, et cetera. It will be Google. It will be things in streams.”
Chris Dixon Jan 2, 2019 ▶ 22:10 a16z Podcast | Advertising vs. Micropayments in the Age of Ad Blockers
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