Bad Robot

“One of the things we're doing lately is saying, can we use the different divisions within Bad Robot to be additive and comment on what the others are doing, so that if something is happening in theater, what do the TV people think about that, and what do they …”

“I went back to the bad robot office, and I thought I had an idea for a really boring logo for the boring company, so I made up the logo, and I gave it to our workshop, and I said, is there any way we could make this hat today? Beth in the workshop took the log…”

“So I had them both say, bad robot, together, into my laptop. I put that on the little animation in After Effects that I did, and I turned it in, I thought, I'll change it later. And I just never changed it, and it just became the company.”

“It's funny, I think as soon as you feel that you have a process, somehow that process betrays you. I think that my true answer is, I think not knowing can be your friend.”