Abrams designed The Boring Company logo and produced its first hat
J.J. Abrams · J.J. Abrams: Make room for magic | Masters of Scale · Dec 29, 2023 · at 19:45
Filmmaker and Bad Robot co-founder J.J. Abrams discusses visiting Elon Musk at The Boring Company dig site and rapidly prototyping merchandise at Bad Robot's Santa Monica workshop.
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“I went back to the bad robot office, and I thought I had an idea for a really boring logo for the boring company, so I made up the logo, and I gave it to our workshop, and I said, is there any way we could make this hat today? Beth in the workshop took the logo and made the hat, and an hour later said, here's the hat. It's the reason we have the workshop, which is to say, it drives me crazy when, like, all the cool you have to send out for, I don't want to, like, have awesome stuff be made in some mysterious other location. She made the hat, I had it messengered over to Elon that day, and he emailed back and he said, can I have this? And I said, yes. And he made it the logo of his company, He actually started selling the hats.”
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