Abrams: Bad Robot uses cross-division reviews to catch creative mistakes internally
J.J. Abrams · J.J. Abrams: Make room for magic | Masters of Scale · Dec 29, 2023 · at 34:14
Filmmaker and Bad Robot co-CEO J.J. Abrams explains to Reid Hoffman how his production company combats creative territorialism across entertainment mediums.
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“One of the things we're doing lately is saying, can we use the different divisions within Bad Robot to be additive and comment on what the others are doing, so that if something is happening in theater, what do the TV people think about that, and what do they say? Same with features and games or music, and finding a way for the company to be less siloed and less protective of what they're doing, because I think that there is a bit of a territorialism that comes with companies, and people don't really want to share Their projects or their things, but I'd much rather play out mistakes loudly within the family than have it play out even more loudly outside the family.”
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