B2C2B
topic on 1 show · 1 statements across 1 episodes
1 statements about B2C2B, every show
Jay Rughani: Dual B2C2B GTM creates long-term defensibility despite resource intensity
“The biggest challenge we hear about with B to C to B is that you're signing yourself up to execute two go-to-market motions in parallel with the limited resources of a startup. The upside though is that if you achieve a high engagement and stickiness in both m…”