B2C2B
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 2, 2021 by Jay Rughani · across every show →
Everything said about B2C2B, oldest first
Dec 2, 2021
Jay Rughani: Dual B2C2B GTM creates long-term defensibility despite resource intensity
“The biggest challenge we hear about with B to C to B is that you're signing yourself up to execute two go-to-market motions in parallel with the limited resources of a startup. The upside though is that if you achieve a high engagement and stickiness in both m…”