B2C Software
topic on 1 show · 3 statements across 3 episodes
3 statements about B2C Software, every show
Walling: Low customer lifetime value eliminates ads and sales teams
“It's just a different game with this customer lifetime value. You can't run ads. You can't pay salespeople. You can't, you know, so many things you can't do.”
Walling vows never to launch low-price B2C software again
“This breaks pretty much every rule of anything I would launch ever again in my life. Like it's just a low price point, B to C, B to C-ish, you know.”
Walling: Low B2C pricing prevents software founders from using paid marketing channels
“When you go B to C, you get the worst of all the worlds, and you don't get enough money to be able to do any marketing other than free marketing. It has to be viral, it has to be content slash SEO, or it has to rank in an app store, which I include as SEO. B t…”