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B2C software

3 statements across 3 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Oct 31, 2023 by Rob Walling · across every show →

Everything said about B2C software, oldest first

Oct 31, 2023 negative
Insight
Walling: Low B2C pricing prevents software founders from using paid marketing channels
“When you go B to C, you get the worst of all the worlds, and you don't get enough money to be able to do any marketing other than free marketing. It has to be viral, it has to be content slash SEO, or it has to rank in an app store, which I include as SEO. B t…”
Rob Walling Oct 31, 2023 ▶ 7:20 Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)
Feb 18, 2025 bearish
Disclosure
Walling vows never to launch low-price B2C software again
“This breaks pretty much every rule of anything I would launch ever again in my life. Like it's just a low price point, B to C, B to C-ish, you know.”
Rob Walling Feb 18, 2025 ▶ 42:23 Episode 758 | Do Free Trials Suck?, What Moves the Needle, and Mo...
Sep 9, 2025 neutral
Insight
Walling: Low customer lifetime value eliminates ads and sales teams
“It's just a different game with this customer lifetime value. You can't run ads. You can't pay salespeople. You can't, you know, so many things you can't do.”
Rob Walling Sep 9, 2025 ▶ 14:49 Episode 794 | From Struggling Side Project to Life-Changing SaaS...
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