B2B Enterprise SaaS
topic on 1 show · 1 statements across 1 episodes
1 statements about B2B Enterprise SaaS, every show
Carter: Consumer App CAC Payback Benchmark Is One to Six Months
“Six months is good. One month is great. You know, first, first session is exceptional, which is significantly lower than B to B, right? And B to B, you know, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business.”