B2B enterprise SaaS
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 20, 2024 by Phil Carter · across every show →
Everything said about B2B enterprise SaaS, oldest first
Sep 20, 2024
Carter: Consumer App CAC Payback Benchmark Is One to Six Months
“Six months is good. One month is great. You know, first, first session is exceptional, which is significantly lower than B to B, right? And B to B, you know, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business.”