B2B Distribution
topic on 1 show · 1 statements across 1 episodes
1 statements about B2B Distribution, every show
Biyani: Pure celebrity endorsements no longer work for direct-to-consumer brands
“Because the consumer is not looking at endorsement brands now anymore. Anybody who comes in, takes money, and endorses a brand, I don't think so that works anymore at what used to work earlier, but I'm told that still works in B to B. The dealers, distributors…”