B2B Customers

topic on 2 shows · 2 statements across 2 episodes

the Y Combinator Startup Podcast Lenny's Podcast

2 statements about B2B Customers, every show

B2B buyers default to polite positive reinforcement rather than honest feedback
“Maybe the person on the other end is not gonna tell you, like, they're not incentivized to tell you know what, I don't know what you're talking about. It's really, I guess they felt a bit like me in some ways, and they were like, oh, it's a really smart group …”
Raaz Herzberg Nov 17, 2024 ▶ 10:45 Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy)
Seibel: Early B2B customers should value founder access over polished software
“You're looking for An early customer who is excited by the opportunity to work really closely with the founder, to be able to give feedback quickly, to be able to get changes quickly, and is not intimidated by something that's going to be broken.”
Michael Seibel Jan 24, 2020 ▶ 46:11 YC SUS: Michael Seibel and Eric Migicovsky discuss How to Launch an MVP · Y Combinator

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