B2B Content
topic on 2 shows · 2 statements across 2 episodes
the Startup Ideas Podcast 
20VC
2 statements about B2B Content, every show
The Boring Marketer: The future of B2B content is creator-style marketing
“Especially when it comes to like B to B content you know, you need to be more like a creator. That's really kind of the future there.”
Sanwal: Most B2B content fails because creators write buzzwords for robots
“Yeah, I mean, I think it sort of fundamentally comes down to, for whatever reason, B to B content providers don't write for human beings, right? They sort of have a perception that they're Clients are these robots, I think, that just want to read buzzwords and…”