B2B content
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 7, 2018 by Anand Sanwal · across every show →
Everything said about B2B content, oldest first
Dec 7, 2018 negative
Sanwal: Most B2B content fails because creators write buzzwords for robots
“Yeah, I mean, I think it sort of fundamentally comes down to, for whatever reason, B to B content providers don't write for human beings, right? They sort of have a perception that they're Clients are these robots, I think, that just want to read buzzwords and…”