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Avoidance Of Blame

topic on 1 show · 1 statements across 1 episodes

the Knowledge Project

1 statements about Avoidance Of Blame, every show

KNOWLEDGE PROJECT Insight
Sutherland: Avoidance of Blame Is the Primary Driver in Corporate Decision-Making
“Just as in individual behavior, the big driver seems to be avoidance of regret. In corporate settings, the big driver is avoidance of blame.”
Rory Sutherland May 30, 2017 ▶ 57:03 Rory Sutherland: The Psychology of Advertising

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