Availability Bias
topic on 1 show · 1 statements across 1 episodes
1 statements about Availability Bias, every show
Targeted brand ads build executive availability bias to aid bottom-up sales conversion
“We start doing ads for directors of engineering, directors of product, VPs of engineering and VPs of product. We don't do the ads to them because we want them to click them. I don't care if they click them. It's more so that they see our brand and they see the…”