availability bias
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 14, 2024 by Martin Gontovnikas (Gonto) · across every show →
Everything said about availability bias, oldest first
Feb 14, 2024
Targeted brand ads build executive availability bias to aid bottom-up sales conversion
“We start doing ads for directors of engineering, directors of product, VPs of engineering and VPs of product. We don't do the ads to them because we want them to click them. I don't care if they click them. It's more so that they see our brand and they see the…”