Authority

“You've basically non-committed just as much as the other person has, but you sound like you have authority even while you're saying, I don't know, I got to talk to a couple of people, it'll probably take me a day or two, right? Instead, we're pausing, we're fr…”

“The meme builds virality. Investigative journalist builds credibility and marrying them together. And then you have an account that's an authority.”