Audio Advertising
topic on 1 show · 1 statements across 1 episodes
1 statements about Audio Advertising, every show
Audio advertising works well for non-impulse, long-lead mattress purchases
“I think when you think about our category, it's a longer term, longer lead purchase. So people, you know, it's not an impulse driven purchase and it's also something that you're not really buying unless you're in the market for it. And so we find audio to be a…”