Artifact
product on 5 shows · 12 statements across 3 episodes · said 44 times in 10 episodes since 2022
20VC 21 
Lenny's Podcast 13 
Big Technology 5 
the Y Combinator Startup Podcast 4 
My First Million 1
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20VC 21Lenny's Podcast 13Big Technology 5the Y Combinator Startup Podcast 4My First Million 1
2026 5 mentions in 3 episodes 2 per episode
- Big Technology AI Summit (full): Greg Brockman, Mike Krieger, Aaron Levie & Friends of The Podcast
- Anthropic's Labs Lead On Fable's Capabilities + Building AI-Native Products — With Mike Krieger
- NVIDIA Crushes Quarter | OpenAI Cuts Off Cursor | Instinct Hits $2.5B Valuation
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2025 16 mentions in 3 episodes 5 per episode
- Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram)
- Mike Krieger, Instagram CoFounder & Anthropic CPO: Where Will Value Be Created in an AI World?|E1265 · 20VC with Harry Stebbings
- Boom Times For ChatGPT, OpenAI’s Deep Research, AI Super Bowl
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2023 19 mentions in 3 episodes 6 per episode
- Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings
- Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
- The Boys React: Tech Layoffs, IG Founder Starts A New Company & More Tech News (#415)
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2022 4 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
12 statements about Artifact, every show
Krieger: News apps struggle to achieve the organic virality of photo networks
“Instagram spread in the early days because people would take photos and then post them on other networks and tell friends about it. And there was like this really natural, like, how did you do that? I want to do it. News was very personal. Like I can't tell me…”
Krieger: Major strategy and product pivots are extremely difficult for remote teams
“And I think there were like major shifts that we would have wanted to make it both in the strategy and the product and the team. And it's really hard to do that. If you are all fully remote, like nothing replaces like the Instagram days”
Krieger: Without market momentum, startups get one unit of output per ten inputs
“This concurrent incarnation we love, but it's like not growing. Like the way I put it, it's like 10 units of input in for one unit of output versus the other way around. Like if we like put blood, sweat and tears into the product and like Launch something we w…”
Krieger: Artifact delayed launch by months to perfect its recommendation algorithm
“With artifact, the interesting thing is I feel like the sort of core UI, you know, we probably could have shipped several months ago, but like this is product lives or dies by its recommendation.”
Systrom: Artifact overbuilt social features and could have launched much earlier
“There's parts of this product that exist, you can DM people, you can post socially, like, Facebook or Twitter, like, they're entire, there's entire pieces of this app that people can use, it's just locked away and not launched. We have over, we could have laun…”
Systrom: Artifact should have launched its core kernel quickly for feedback
“If anything, I think we should have started with the kernel of the idea, launched that thing really quickly and then gotten feedback.”
Systrom: Artifact is a recommendation engine, not a news service
“I think what people don't understand is we're not building a news service. Like, maybe I shouldn't be saying this as much as I say it, but like, no, I'm interested in core recommendations. I'm interested in the science of utilizing people's tastes and profiles…”
Systrom: Artifact achieved hundreds of thousands of first-day sign-ups
“We had hundreds of thousands of people sign up the first day.”
Systrom: Artifact could not have been started by unknown founders in 2010
“This is not a company we could have started at a Dogpatch Labs in 2010. It's just not, we couldn't have done it.”
Krieger: Artifact launched with a team of just seven people
“Our team has seven people, you know, we're just getting started.”
Systrom: Rebuilding trust in algorithmic news will take five-plus years
“But you don't take on small challenges when you're a second-time founder, so I'm excited to go after it, and I think it'll take at least five years to get even close to that point.”
Shaan Puri predicts Kevin Systrom's news app Artifact will fail
“I don't think people want to read a bunch of news in the same way that they're willing to like swipe through mindless videos for entertainment. And so I think that's where Has this problem that a lot of Silicon Valley ideas have, which is they try to sell you …”