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Krieger: Artifact delayed launch by months to perfect its recommendation algorithm

Mike Krieger · Kevin Systrom & Mike Krieger: The Founders of Instagram Reveal their New Project "Artifact" | E981 · 20VC with Harry Stebbings · Feb 22, 2023 · at 20:05

Mike Krieger, co-founder of Instagram and Artifact, discusses why he and Kevin Systrom held back on launching their news app Artifact despite having a functional UI.

0:00 / 0:11exact quote · 11.2s
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“With artifact, the interesting thing is I feel like the sort of core UI, you know, we probably could have shipped several months ago, but like this is product lives or dies by its recommendation.”

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