Apparel Brands
topic on 2 shows · 3 statements across 3 episodes
the Green Blueprint 
How I Built This
3 statements about Apparel Brands, every show
Virtually All Modern Apparel Brands Are Just Purchase-Order-Writing Marketing Businesses
“And most brands, virtually all of them, and most retailers are not in that business. They are in the purchase order writing business. And so you have to become a manufacturer again, the way they all were. You know, they all were manufactured businesses, 20, 30…”
Tom Rinks: Apparel trends lose their cool once fathers start wearing them
“When a line gets popular, it's popular by the cool people, the college-age kids, the high schoolers, right, they start buying it, and then their younger brothers see them wearing it, and then they want to buy it, so then it gets a little younger. And so then t…”