Tom Rinks: Apparel trends lose their cool once fathers start wearing them
Tom Rinks · Sun Bum: Tom Rinks · Mar 27, 2023 · at 17:17
Tom Rinks, creator of Psycho Chihuahua and founder of Sun Bum, outlines the adoption lifecycle in youth apparel that inspired him to launch new clothing concepts.
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“When a line gets popular, it's popular by the cool people, the college-age kids, the high schoolers, right, they start buying it, and then their younger brothers see them wearing it, and then they want to buy it, so then it gets a little younger. And so then that's the first sign you're, it's going to be trending, starting to trend down on the cool factor. And then when the dads start buying it, and then the dads are wearing it, then those cool kids stop wearing it, and so then they're going to be looking for something new.”
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