Pie halved its team from 23 to 12 due to AI efficiency
“Well, at one point the team was 23, and the age of AI it's now 12, and we've seen what you guys are talking about, which is just a massive collapse of product design, engineering, and even go to market, where people can do so much more, and so, you know, we di…”
Dunn pitched 15 Chicago VCs and got rejected before Forerunner term sheet
“I did 15 pitches in Chicago, because I wanted to raise our Series A from a Chicago venture fund. I got 15 no's. I did one pitch on the West Coast with Kirsten Green from Forerunner, and we got a term sheet within 48 hours.”
Dunn was hospitalized for bipolar disorder while Bonobos generated $100M+ revenue
“When we were nine years into building Bonobos, the cliff notes on my story were we had over a hundred million of revenue. We had 600 plus employees and I ended up in the psych ward of Bellevue because I had untreated and unmedicated bipolar type one.”
Dunn: Getting off phones requires using phones and top social influencers
“Because the only way to get off these phones is through our phones. The people that were influential in hooking us on social media are very well positioned to say, guys, let's get out.”
Dunn predicts Pie will be the next great American social network
“Look, I think there's room for the next great American rooted social network right now. And I believe three things about it. Number one, it's going to be AI native. Number two, it's going to be focused on actual friends and your IRL local life. You're in real …”
Andy Dunn: Carraway scaled through 3,000 unpaid Instagram gifting partners
“I'm a, I'm an investor, angel investor in a brand called Carraway. It's pots and pans and kitchenware. And what he did that I thought that was so smart is he actually built an army of something like 3000 Instagram partners. It was just value exchange for free …”
Andy Dunn: Giving equity to celebrity influencers beats Instagram ads
“And if I could go back and do bonobos again, I wish I understood how much better it is to dilute your brand by giving the equity to someone like that than running Instagram ads.”
Andy Dunn: DTC apparel is an impossible business model due to CAC
“I spent 13 years building something that I think in retrospect is an impossible business model, which is DTC apparel. Like, I don't actually think it works. Like, the math doesn't work on it, because it's too expensive to acquire, acquire customers, right?”
Dunn: The alcohol shot category has only about five major competitors
“There's a million alcohols to compete with, but in the shot culture, there's like five.”
Dunn: Investment capital is flowing to profitable wholesale brands, not DTC
“All the money is going into profitable wholesale led brands now, not into DTC brands.”
Andy Dunn: Bonobos Did Not Do Layoffs Until Year 12
“Like Ipponobos, we didn't do a layoff until our 12th year.”
Cotopaxi's early investors included Kirsten Green and the Warby Parker founders
“We ended up with a handful of investors that invested, like I mentioned, Kirsten Green from Foreigner Ventures and a handful of other amazing people that stepped up and some of my friends from business school, like the Warby Parker founders the founders of Har…”
Blake Hall: Bonobos founder Andy Dunn invested early in ID.me
“Andy, and I had also hit it off. He became an early investor, founder of Bonobos, sold it to Walmart for three hundred million plus.”
Dunn: Competing with those who care more signals you are in the wrong lane
“When you're bumping up against people who care about something more than you do, that's just a good sign that you haven't really found your swim lane yet. You should be swimming in a swim lane where you feel like you can go the fastest and you want to go the f…”
Andy Dunn: Would not raise venture capital if building Bonobos again
“No, I w I wouldn't have done it.
If I could go back, I think there's so many
Problems with raising money.”
Dunn: Bonobos Raised First $8M from 100+ Investors During Recession
“And we started Bonobos, right? And right before the great recession. And so, oh, eight, oh, nine, 20, 10. We had to raise our first eight million from a hundred plus investors.”
Dunn: Mood disorders affect approximately one in five entrepreneurs
“Three percent of the general population has some form of mood disorder, most commonly bipolar disorder. We think that index is seven to one in entrepreneurs. So we'd be talking about one in five”
Andy Dunn: Seeing an Objective Talk Therapist Is the Best Investment
“Just go talk to one person that isn't your boyfriend or mom or coworker. Someone whose sole job is to find a way to get you healthy. And that is the best investment that you can make.”
Being an employee is often harder than being a startup CEO
“And I have to say, it is such a profoundly humbling, meaningful, good, And challenging, sometimes maddening experience to realize that all these years you were, you know, woe is me, being a CEO is so hard, and it actually turns out that being an employee in a …”
Marc Lore is the best entrepreneur on the East Coast
“Was Mark Laurie, who I think is the best entrepreneur on the East Coast.”
Andy Dunn was arrested for assault during a 2016 manic episode
“And I was arrested for felony and misdemeanor assault of my now wife and mother-in-law who were Trying to keep me from running into the street naked out of my apartment on ninth street.”
Hypomania is nearly indistinguishable from an entrepreneur who is 'on'
“I think that hypomanic state is almost indistinguishable from an entrepreneur who is quote unquote on, right?”
Walmart acquisition talks began six months after his 2016 breakdown
“The acquisition conversation with Walmart wouldn't come till about half a year later, so we were more in the warm-up phase.”
Startup volatility often masks clinical bipolar mood swings in founders
“It's easy to explain away The mood swings you might experience as a person with bipolar disorder, if you're also an entrepreneur, as being due to the fact that you're an entrepreneur, when there's something else that you need to be dealing with as well, that i…”
Dunn disclosed his psychiatric crisis to only four key Bonobos executives
“What I did, Guy, was I told a small cohort of people who just had to know
I told our general counsel.
I told our head of HR.
I told our CFO.
I told my assistant.”
Dunn sees a doctor twice weekly so 72 hours never pass unchecked
“I'll still be seeing a doctor twice a week, And twice a week is a lot, right? Seeing a doctor twice a week is a lot, but I do it because I don't want more than 72 hours or so to pass without him having a read on how I'm doing.”
Bonobos sold $16,000 of pants in one Stanford house party
“One day, we had a pants party at our house, and I think we sold 16,000 dollars worth of pants that day, and that was when I kind of looked at him.”
Andy Dunn turned down Maveron job offer to build Bonobos
“I have this offer from a venture capital firm, which was a firm up in Seattle called Maveron, and I said, but I don't think I'm going to take it, because I'm going to sell pants on the internet.”
Joel Peterson offered $100K at $3M valuation or $300K at $2M
“He said, at three, we'll take a 100,000, but if you dropped it down to two, we'll take the whole round.”
Dunn: First Bonobos NYC trunk show converted 13 of 14 attendees
“Seven guys bought three pairs of pants, six guys bought two pairs of pants, only one guy didn't buy anything, and it was at that moment that I decided, we need to build this company in New York.”
Dunn: Going into business with friends completely sublimates the friendship
“What I realized is once you get into a business partnership with a friend, the friendship gets totally sublimated to the business partnership.”
Dunn: Bonobos was a 50-50 partnership, creating decision-making gridlock
“Because we were fifty-fifty partners. You know, I had the title of CEO, but Brian had a ton of business acumen, and so it really was a partnership of equals, and it becomes difficult to figure out who makes the call.”
Dunn hid his clinical depression while leading Bonobos through co-founder conflict
“I got depressed. So it turns out I have a propensity clinically for depression. And so I got to the place where I kind of had to fake it at work that I was doing okay, drag myself out of bed and come to the office and kind of put on a show.”
Bonobos was eight days away from missing payroll in early 2009
“We had enough cash in the bank, I thought, to make payroll, but then we had, I guess, promised a supplier through a letter of credit, and we were about Eight days away from not making payroll, which is not an inspiring moment for your employees.”
Bonobos raised its initial $8 million from more than 120 investors
“And then I had another 90 conversations like that over the course of the next couple months, and pieced together another round, and, you know, we ended up raising our first eight million from, you know, over, over a 120 investors.”
Dunn: Bonobos did $2M in first full year and $4M in 2009
“We did two million in that first year, and of, kind of, full operations in a way, and then four in a nine, and then we were heading towards seven or so”
Lead investor Joel Peterson walked away after Dunn sent a condescending email
“The second angel round that we raised. We raised it too high of a price, and actually, Joel was pretty upset about this. I, actually, I think I wrote the email to Joel that Was a condescending email in some regard around supporting the company, and it was the …”
Dunn: Bonobos Chinos Line Required 4,000 to 5,000 SKU Variants
“And if you look at our chinos business, we've got 36 waist and inseam combinations, four different fit silhouettes, and we might be running 15 to 20 colors. So if you do the math, that's four to 5000 variants.”
Andy Dunn started Bonobos with $3,000 in cash and $160,000 in debt
“When I graduated business school, I had 3000 dollars in the bank and 160,000 dollars of debt. And I started a company with that balance sheet.”
Andy Dunn: Bonobos could be built on $20M-$30M in hindsight
“I can't go back in time and do this company on 20 to thirty million. Which is what I think it would take, knowing what I now know”
Dunn: Stanford Graduate School of Business does not disclose grades to employers
“There's no Grade disclosure to employers. So they remove the competitive dynamic of how you do in your classes.”
Dunn: Curved waistbands were a novel breakthrough in early menswear design
“And that was this genius insight that actually the way to do this is to make pants with a curved waistband, which would bring in the pant around to your waist in a way where the overall shape looks Looks great. And that hadn't really been done in a meaningful …”
Dunn: Bonobos sold $16,000 worth of pants in one day at Stanford
“One day, we had a pants party at our house, and I think we sold 16,000 dollars worth of pants that day.”
Dunn: Nearly every attendee purchased multiple items at the first Bonobos trunk show
“Seven guys bought three pairs of pants, six guys bought two pairs of pants, only one guy didn't buy anything, and it was at that moment that I decided, we need to build this company in New York.”
Dunn: Founding a business with friends destroys the friendship's emotional support
“Once you get into a business partnership with a friend, the friendship gets totally sublimated to the business partnership. So a lot of the stuff that you used to talk about or do, you don't have time to do because you've got to work on this little growing bab…”
Dunn hid clinical depression while leading Bonobos through severe co-founder conflict
“It turns out I have a propensity clinically for depression, and so I got to the place where I kind of had to fake it at work that I was doing ok, but drag myself out of bed and come to the office and kind of put on a show.”
Dunn: Bonobos was eight days away from missing payroll in 2009
“We had, I guess, promised a supplier through a letter of credit, and we were about Eight days away from not making payroll”
Dunn: Bonobos raised its first $8M from over 120 individual investors
“We ended up raising our first eight million from, you know, over, over a 120 investors.”
Dunn: Bonobos generated $2M in year one and $4M in 2009
“We did two million in that first year, and of, kind of, full operations in a way, and then four in a nine, and then we were heading towards seven or so”
Dunn: Bonobos' physical retail and wholesale channels ultimately funded e-commerce losses
“Our most profitable business became Nordstrom. And our second most profitable were our retail stores, and those two businesses' profits were funding losses from the e-commerce business, which is a wonderful paradox to the way that we conceived of the company.”
Dunn: Zero-inventory clothing stores generate higher retail sales per square foot
“You create a clothing store that has no clothing. And that was the insight, which is the customer doesn't need it right away, and that flew in the face of everything everyone in retail told me from the traditional industry. Instant gratification. And it turns …”
Dunn: The Bonobos board initially rejected his request for additional founder equity
“They said no at first. And, you know, said, hey, like, you need to work for the shares that you've got. And then, you know, ultimately I just wore them down, and I got some alternative perspectives from people in the venture capital backed company space, and s…”
Dunn: Launched Bonobos with $3,000 in the bank and $160,000 in debt
“When I graduated business school, I had 3000 dollars in the bank and 160,000 dollars of debt, and I started a company with that balance sheet.”
Dunn: Knowing what he knows now, building Bonobos required only $30M
“I can't go back in time and do this company on 20 to thirty million. Which is what I think it would take, knowing what I now know”
Dunn: Founders have a moral obligation to deliver liquidity after ten years
“Once you've got venture investors who've been in For seven years and angel investors who've been in for 10, it just would be wrong to not make other people money.”