Andromeda
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Schneider: Meta's Andromeda Analyzes Multimodal Creative and Landing Pages
“So Andromeda is Facebook's new like ad algorithm, right? It basically, it decides what ads get shown to what people and how it functions is the AI is basically looking at the ad creative. And it's understanding, okay, like what is in this static ad? What is th…”
Schneider: Meta's Andromeda Eliminates the Need for Interest-Based Ad Targeting
“So on the Facebook ad side, so for targeting on Facebook anymore after Andromeda, you don't do interest-based targeting. Historically, how I would probably do this is I would actually go and I would target people who have a WordPress interest on Facebook ads. …”