AG1

“If there's attention, they will pay for people's attention. So even if it's a feat of AI slop, if open AI can somehow win millions and millions of users over then AG one will be right there and work out some deal to sell their very healthy supplements and all …”

“Or I think about like AG one used to be called athletic greens, which has scaled rapidly. You know, they do hundreds of millions of dollars in revenue. Because they have this really attractive influencer program, and they've worked with tons of influencers.”

“When I joined we were doing, at the end of that year, we did around a hundred and sixty million. It's the only time we've revealed revenue numbers. [3960] Jeff Berman: All direct to consumer. [3961] Kat Cole: One product. [3962] Jeff Berman: Yep. [3962] Ka…”

“One of them for AG one was the growth was so rapid that we only had one blending house in New Zealand. And so we were running out of capacity. You have incredible risk in a single point.”

“If you're growing a mature business at 10% year over year, you are like crushing it. You are top decile. You're getting all kinds of love. That's, you know, backward in hypergrowth.”

“Someone who was amazing for two years in a role, which might represent five years at a slower growing company, it might be time. It might be time for them to be in a different role or to no longer be with the company.”

“Your idea on pet supplements. A pet AG one, I think, is the single best business idea in the world right now.”