Ad Platforms

topic on 4 shows · 4 statements across 4 episodes

Founder's Journal TBPN 20VC David Senra

4 statements about Ad Platforms, every show

Spiegel: Ad Platforms Must Start With Brand Deals Before Scaling Performance Tech
“Almost all ad platforms start with that because you can grow very quickly and then you use that to invest in building out much more sophisticated systems.”
Evan Spiegel Apr 12, 2026 ▶ 1:18:30 Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Company
TBPN Assertion Not checkable as stated
Data shows digital ad platforms are performing worse while costs increase
“Clearly what all the data is telling us is that not only are things getting more expensive, ad platforms are performing worse.”
Conor Macdonald Mar 24, 2025 ▶ 2:14 Conor Macdonald on "Why Meta Ads Are Failing" and "How AI is Saving E-Commerce".
20VC Opinion
Le Nel: Ad platforms use privacy as a pretext for untracked brand spend
“I think there is a lot of bullshit on On privacy, where they use as well sometimes this pretext to just reposition their platform as a brand platform, and because it's brand, just spend whatever you want, and you don't track anything, and it's better for them.…”
Antoine Le Nel Oct 18, 2024 ▶ 59:57 Antoine Le Nel, CGO @Revolut: How Revolut Launch and Grow Products & Why CAC is a BS Metric | E1216 · 20VC with Harry Stebbings
Pujji: Ad platforms generate 20 to 30 cents in supporting services per ad dollar
“On average for every ad dollar of any platform, there's about 20 to 30 cents in services, support, software, tools to make use of that platform.”
Jesse Pujji Feb 7, 2023 ▶ 52:43 How One Author Raised $41M on Kickstarter

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