Ad Platforms
topic on 4 shows · 4 statements across 4 episodes
Founder's Journal
TBPN
20VC
David Senra
4 statements about Ad Platforms, every show
Spiegel: Ad Platforms Must Start With Brand Deals Before Scaling Performance Tech
“Almost all ad platforms start with that because you can grow very quickly and then you use that to invest in building out much more sophisticated systems.”
Data shows digital ad platforms are performing worse while costs increase
“Clearly what all the data is telling us is that not only are things getting more expensive, ad platforms are performing worse.”
Le Nel: Ad platforms use privacy as a pretext for untracked brand spend
“I think there is a lot of bullshit on On privacy, where they use as well sometimes this pretext to just reposition their platform as a brand platform, and because it's brand, just spend whatever you want, and you don't track anything, and it's better for them.…”